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COLOR: THE NEW SYNTAX

Start thinking in color-it's the way we see the world, it's the way we do business.

Today in print, information can be communicated using more than type on a page. There is another powerful element that can be used for delivering information, and its usage in the business world is growing each day. That element is color.

Color is the new syntax of choice, and if used effectively, it can take your business documents to the next level. But how do you do this?

Productivity and Color

Today's color systems print, copy and scan and are fast, efficient and affordable. They can be used to give your documents the punch they need to convey your important information. Some general office printers like the Savin C 2838 print full color pages at a speed of 28 pages a minute - rivaling what we are used to in black and white output. Other printers like the Savin SDC 413 digital imaging system have fully featured editing, scanning and output capabilities that rival that of electronic prepress and are better suited to businesses like graphic design.

But can my business afford this?

It can't afford not to. The value a color system brings to the table far outweighs the cost, which is becoming comparable to that of black and white printers. Cost is simply no longer a reason to stay in the monochrome world of black and white documents. Not only is the cost of ownership lower for color systems, but so is the cost to run them in almost any work environment.


When To Use Color

You want to be heard, right? You want your message to be communicated to the max.

Try color. It speaks. Actually, compared to black and white, it screams.

Ad agencies, real-estate companies and even legal firms are bringing color systems in-house to constructively impact their bottom lines. You'll save time and money on everyday print jobs ranging from customer story-boards, presentations, to memoranda. Imagine the freedom and efficiency of printing full color real estate flyers "on the fly" without relying on a print shop, or tracking edits on important legal documents in full color without having to manually highlight changes.


Make the Most of Color

How you communicate with color is almost as important as if you use it at all. With the proper use of color contrast and image placement, your documents will communicate the professional, polished look that you want to represent your company.

When adding full color images to your documents, be sure to use a high-resolution file to create a crisp, clear image. And keep it simple! Don't confuse or overcrowd your documents or your message can become buried.